Pinterest is rolling out new augmented reality (AR) technology to enable its users to virtually place items in their home.
The Pinterest Lens camera will allow consumers to visualise furniture and accessories from Crate & Barrel, CB2, Macy’s Walmart, West Elm, and Wayfair.
Try On for Home Decor follows the launches of Try On for lipstick and eyeshadow.
The virtual home decor experience is launching live across more than 80,000 shoppable Pins while the beauty experience is currently available across 14,000 shoppable Pins.
“People come to CB2 for unique pieces they hope to own for many years but we’ve learned that shopping decisions are never a linear process,” said Samie Barr, senior vice president of marketing, CB2. “Innovation has opened up new ways for customers to experience home designs and we are always testing new ways for our customers to shop and find inspiration.
“Pinterest’s Try On For Home Decor can play a strong role in making this journey as seamless as possible by bridging the gap between virtual commerce and reality.”
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