Flo Health app has secured more than $200 million from global growth investor General Atlantic in a Series C investment.

The investment propels Flo’s valuation beyond $1 billion, making it the first purely digital consumer women’s health app to achieve unicorn status.

Established in 2016, Flo Health aims to support women at every stage of their health journey, from menstruation to conception, pregnancy and menopause.

Flo app provides advice form over 120 doctors and health experts through an all-in-one platform that offers curated cycle and ovulation tracking. Users are also able to access tailored health insights, tips and a range of features designed to help manage their health, including a digital discussion community focused on wellness and health-related topics.

With the minority acquisition, General Atlantic aims to support Flo consolidate its position for its next phase of growth. There will be a particular focus on expanding into new user segments, including perimenopause and menopause while further developing the business’ tech-driven offering.

The femtech specialist also aims to increase its R&D headcount investing in talent across Europe and North America.

As part of the transaction, Tanzeen Syed, managing director and head of consumer internet and technology at General Atlantic, and Jessie Cai, will join Flo's Board of Directors.

Dmitry Gurski, co-founder and chief executive of Flo Health, said: “This investment from General Atlantic will help propel Flo Health’s growth as we continue normalising conversations about women's health, improving health literacy, and raising awareness of women's health issues worldwide, especially in underserved regions.”

Anna Klepchukova, chief medical officer at Flo Health, said that the investment would accelerate the company’s mission to “revolutionise women’s health”.

"With women spending 25 per cent more of their lives in poor health compared to men, we're committed to changing this unacceptable status quo,” continued Klepchukova. “With one in four US women using Flo, our platform is uniquely positioned to bring women's health into the 21st century, all while maintaining the highest standards of medical credibility, data privacy, and user trust.”

As of June 2024, Flo Health supports nearly 70 million monthly active users (MAUs) and close to five million paid subscribers.

General Atlantic is a global growth investor with approximately $84 billion in AuM as per March 31, 2024.

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