Dell Technologies has announced a set of new technologies designed to help companies quickly build generative AI (GenAI) models on-premises.

The multinational company said that its new solutions, in collaboration with NVIDIA, span IT infrastructure, PCS, and professional services to simplify the adoption of GenAI with large language models.

“Generative AI represents an inflection point that is driving fundamental change in the pace of innovation while improving the customer experience and enabling new ways to work,” said Jeff Clarke, vice chairman and co-chief operating officer, Dell Technologies. “Customers, big and small, are using their own data and business context to train, fine-tune and inference on Dell infrastructure solutions to incorporate advanced AI into their core business processes effectively and efficiently.”

Seven leading AI firms, including ChatGPT developer OpenAI, Amazon, Google, Meta, and Microsoft, recently agreed to a set of voluntary rules designed to reinforce the safety, security, and trustworthiness of AI technology.

While the process has been coordinated by president Biden and the White House, OpenAI described the move as an important step in advancing meaningful AI governance "around the world".

The rules comes after EU tech chief Margrethe Vestager said in June that the US and EU should press the AI industry to adopt a voluntary code of conduct "within months" to provide safeguards as new laws are developed.

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