Apple Music has announced it is rolling out its “immersive” Spatial Audio across Mercedes-Benz vehicles.
The cars will be the first-ever non Apple device to feature Spatial Audio with Dolby Atmos.
Apple says that the audio system offers “studio-quality sound better than any concert hall”.
“We’re joining forces to offer our customers a benchmark music experience unparalleled in the industry,” said Markus Schäfer, Mercedes-Benz Group AG’s chief technology officer and a member of the board of management.
He continued: “This seamless experience shows how in-car entertainment can reach exciting new levels by perfectly integrating hardware and software.”
Drivers who are already subscribed to Apple Music will have immediate access to songs and albums available in Spatial Audio.
Oliver Schusser, Apple's vice president of Apple Music and Beats said: “Spatial Audio is revolutionising the way artists create and fans listen to music, and it’s an experience that is impossible to explain in words; you have to hear it for yourself to appreciate it. Together with Mercedes-Benz, we now have even more opportunities to bring wholly immersive music to our subscribers all over the world.”
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