Age verification tech chosen for Home Office alcohol sale trial

Innovate Technology, which develops biometric tech designed to estimate age, has been approved as a participant in a UK government programme.

The Home Office invited companies to come up with digital methods of verifying customer ages for the sale of alcohol.

The Sandbox trial will run between January and May 2022.

While the trial will still require humans to check customers ages, the technology is being used to help retailers ensure alcohol is not mis-sold to underage people.

The company’s biometric age verification technology is called ‘ICU’.

“Our team have liaised with local licensing authorities, local police officers and local councils to ensure our solution (ICU) is both safe, legal and meets the criteria of the scheme,” said ICU product manager Dr Andrew O’Brien. “ICU age verification technology will now be piloted in several convenience stores in the Northwest of England, and we will closely monitor our test sites to ensure we support the retailers’ and collate the relevant data throughout the trial.”

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