The Nordic region's leading entertainment provider Viaplay Group has acquired the remaining 50 per cent stake in Allente Group from Telenor in a deal worth SEK1.1 billion ($113 million), becoming the full owner of the firm.

Allente is a leading provider of television services delivered via direct-to-home (DTH), Internet protocol Television (IPTV) and Over-the-Top (OTT) satellite, with approximately 840,000 subscribers across Norway, Sweden, Finland and Denmark.

In Sweden, Allente also offers standalone broadband solutions.

Viaplay said the acquisition, currently subject to customary regulatory approvals, will be financed through available cash and a new SEK 1,726 million term loan facility.

Allente was established in 2020 through the merger of Canal Digital (Telenor) and Viasat (Viaplay) and has since been jointly owned and operated by Viaplay and Telenor under a 50/50 ownership.

In 2024, Allente reported revenues of SEK 6.5 billion, Ebitda of SEK 996 million and free cash flow of SEK 1.1 billion.

Under the new agreement, the firms said they will focus on boosting their product offering with a specific focus on the Nordic market.

The transaction expected to create opportunities for both Allente and Viaplay Group to expand their customer base and promote operational and commercial synergies, they added.

Jørgen Madsen Lindemann, president and chief executive of Viaplay Group, said the transaction represents “a natural evolution” of the long-term partnership between the companies.

“We are thankful and impressed of what has been accomplished together with Allente and Telenor over the past five years,” he said.

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