Immersive Gamebox (IGB) has announced it has signed franchise deals worth $90 million to continue its plans to launch over 250 Gamebox venues over the next three years.

IGB is a UK-based immersive gaming company which designs and develops interactive digital smart rooms called ‘Gameboxes’, which cater for groups of two to six players.

The platform uses projection mapping, touch screens, motion tracking, surround sound and patent-pending Lidar and 3D motion tracking to deliver immersive shared gaming experiences.

The company said it has signed with Majid Al Futtaim Leisure for two locations in the United Arab Emirates, Imgair Ireland Ltd in Ireland for 50 Gameboxes, and 3 F Entertainment in Germany for 34 locations, starting with Berlin in 2023.

IGB is also in ‘advanced conversations’ with partners in Australia and Canada.

Lisa Paton, newly appointed chief operating officer at IGB, commented: “I am really excited to be joining IGB as it gains significant momentum in growth.”

She added: “With my experience of growing brands internationally, I will be helping establish IGB across various markets, as well as working with franchise partners to ensure they align with our core values.”

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