UK museums to open holographic AR exhibitions

Imperial War Museums and Science Museum Group have partnered with deep-tech AR company Perception to create holographic exhibitions for online viewers.

The partnership will bring the highlights of the museums’ collections into homes and classrooms using 3D desktop AR hologram technology.

Desktop AR is an augmented reality system which allows any 2D monitor to emit holographic images. This is done through tracking user head positions and rendering 3D images accordingly.

Both Imperial War Museums and the Science Museum Group are preparing to give Perception access to parts of their internationally-significant collections, with the aim of sharing an impactful selection of British history.

This will provide the UK museums with the opportunity to reach an even larger global audience.

20,000 students in the UK and Thailand will experience the holographic exhibitions.

“There is a real desire within the museums sector to reach new audiences and explore innovative ways of sharing their collections,” said Gill Webber, executive director content & programmes at Imperial War Museums. “This technology is an exciting way to explore this and we are thrilled to be working with the Perception team on the project.”

Jonathan Newby, acting director, from the Science Museum Group, says “Digital exploration is part of our DNA so we’re really excited to be part of this project exploring the emerging holographic AR field which will really help grow our understanding of both the creative potential and how audiences respond. We look forward to developing this relationship and seeing how our audiences can benefit from this exciting new technology.”

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