Esther Crawford, the architect of Twitter Blue and staunch advocate for chief exec Elon Musk’s ‘extremely hardcore’ revamp of Twitter, is out at the social media platform.

Crawford, a product manager who was also tasked with overseeing Twitter's forthcoming payments platform, was the most noteworthy casualty of a latest round of layoffs at Musk’s Twitter which has seen most of the remaining product team cut.

The news was initially reported by Platformer's Zoë Schiffer and later confirmed by The Verge's Alex Heath.

Crawford famously posted a photo of herself sleeping on the floor of Twitter's office with a sleeping bag and an eye mask in early November, shortly after Musk took over. The photo was posted with the caption: “When your team is pushing round the clock to make deadlines sometimes you #SleepWhereYouWork”.

This round of layoffs affected "well above 50" people with Martijn de Kuijper, founder of the defunct Revue newsletter platform Twitter acquired in 2021, also named as one of the departing individuals.

The New York Times subsequently confirmed job cuts late on Sunday of at least 200 employees – about 10 per cent of Twitter's remaining workforce. The outlet said that the cuts impacted product managers, data scientists and engineers who worked on machine learning and site reliability.

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