Industrial automation and digitalisation firm Siemens Digital Industries is using a new cloud-based integration platform to connect its data management systems, and provide over 80 regional sales teams with product master data in real-time.

Master data is crucially important to Siemens and its sales teams, but as the volume of data grew the IT team decided to review how to manage the growing demand for existing applications more efficiently.

To do that the firm is now using SnapLogic's Intelligent Integration Platform with the Apache Kafka open-source data streaming service.

The SnapLogic platform integrates product master data with a number of enterprise applications and supports a range of business processes within Siemens. This includes support for real-time quotation generation to the delivery of critical product data to sales teams when they need it.

Siemens says it benefits from the SnapLogic platform's self-service capabilities, enabling a wide range of business users to “contribute meaningfully” to data initiatives. It helps them to develop, manage and improve data projects in a “fraction of the time” it took previously.

Thomas Hecht, IT project lead at Siemens Digital Industries, said: “When we realised that our current data infrastructure was becoming exceedingly challenged by increasing data volumes, we knew we needed to invest in a cloud-based iPaaS solution, which would be able to connect to the wide range of applications and systems we use.”

He said: “The ease of use, rich functionality and fast time to value provided by the SnapLogic platform was exactly what we needed. After a successful pilot, we’ve seen some really encouraging results and are looking forward to seeing what comes next.”

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