Pimloc has raised £1.4 million in seed funding, in a round led by Amadeus Capital Partners with participation from Speedinvest and existing shareholders.

Founded in 2016, the startup specialises in deep learning systems for security video and diverse image collections. Its technology powers products that let private businesses and public organisations protect sensitive or personal visual data, to maintain safe online environments and manage video security footage.

Pimloc’s deep learning platform powers two products: Pholio, a specialist search and discovery platform for large image and video collections and live streams; and Secure Redact, a data privacy platform for the anonymisation of personal data in video. These are being deployed in sectors including mobility, insurance, entertainment, broadcasting and law enforcement.

Pimloc was born out of co-founders Simon Randall and James Leigh’s work in autonomous intelligent camera systems. By incorporating the latest artificial intelligence technologies, the company can classify large amounts of visual data, allowing businesses to dynamically train their systems around specific content areas.

Chief executive Randall said: “Video is being captured more often, by more devices and in more locations than ever before - historically much of this footage has resided with security officers but now other business functions want to extract valuable data from this content.

"Without specialist automation data security is impossible to manage at any scale," he continued. "Our products are currently being used in the preparation of video evidence, the anonymisation of visual data for analytics and for compliance with GDPR and other data protection legislation.”

Alex van Someren, managing partner at Amadeus Capital Partners, commented: “There is a critical need for privacy by design and large-scale solutions, as video grows as a data source for mobility, insurance, commerce and smart cities, while our reliance on video for remote working increases."

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