'Age reversing' app launches with £1.9m backing

HealthTech app Humanity has launched from stealth mode, backed by a £1.9 million seed funding round.

The round was led by One Way Ventures, alongside 46 others, including HealthTech angel investors Wired co-founder Jane Metcalfe and Calm app co-founders Michael Acton-Smith and Alex Tew.

Developed by serial entrepreneurs Peter Ward and Michael Geer, the product claims to track key ageing biomarkers, alongside personal characteristics and lifestyle choices, all powered by artificial intelligence algorithms. It then recommends actions users can take to slow, or even reverse, the ageing process.

The company is aiming to launch in the UK and the US by early 2021, with a ‘freemium’ subscription service.

Humanity is Ward’s latest venture after founding Where Are You Now?, which was sold to lastminute.com after growing its user base to 20 million. Geer previously scaled his dating social network Badoo to over 70 million users as part of the founding team, and was chief operating officer at internet security firm AnchorFree during a $310 million exit.

The firm has created a scientific advisory board, which includes biomedical gerontologist Aubrey de Grey, geneticist George Church, BioAge chief executive Kristin Fortney and Wellgevity founder Tamsin Lewis.

Ward commented: “Humanity will give people the power to have access to an accurate and clear feedback loop, helping them to know how they can be healthier, and if what they are doing is working for them or not - this is a superpower they have not had access to until now.”

Humanity is currently testing its product with users, with a waitlist to gain early access.

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