Dune London, the fashion footwear brand, has rolled out a new order management system (OMS) to improve its omnichannel strategy.

The move forms part of the company’s aim to transform its retail operations across online and offline channels to improve the omnichannel experience for its customers.

The new system is designed to streamline store fulfilment operations and use inventory data for efficient order processing directly from stores.

The new technology rollout means Dune can now use its store estate as a fulfilment channel.

“In today’s fast-paced retail environment, staying ahead of customer expectations is key,” said Andy Grainger, digital director, Dune London.

Talking about the new OMS, rolled out in collaboration with OneStock and Tryzens, he went on to say that it was more than an operational upgrade and that the technology would help the brand offer a "truly omnichannel experience".

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