Amazon prevented over 800,000 bad actors from setting up vendor accounts and stopped over six million counterfeit products from entering the global supply chain last year.

The number of bad actors trying to create selling accounts dropped to 800,000 from 2.5 million attempts in 2021 and six million attempts in 2020.

In its annual brand protection report, the online retailer said that its efforts to protect customers by using technology had led to around 1,300 criminal referrals in the US, UK, EU and China.

Amazon said it uses machine learning and one-to-one video chats with potential sellers to deter bad actors from trying to set up accounts on the site. The company said the absolute number of valid notices of infringement filed by brands in Brand Registry decreased by over 35 per cent.

Additionally, Amazon said it had partnered with the US Chamber of Commerce and US Customs and Border Protection to educate customers about shopping safely and the dangers of buying fake products.

Commenting on the news Dharmesh Mehta, Amazon’s vice president of worldwide selling partner services, said: “We take pride in the progress our organisation has made this past year, specifically further evolving our technology to stay ahead of bad actors and doubling down on our criminal referral and litigation efforts.”

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