More than two fifths – 42 per cent – of UK consumers want to use augmented reality (AR) to find product information when shopping, according to research from product experience management company Akeneo.

The study, which surveyed 500 British shoppers, also revealed that nearly a third – 32 per cent – of UK buyers want to be able to use voice commerce tech to find out more about the goods and services they are looking to buy.

A further 37 per cent would be open to using chatbots in the future as part of product discovery.

"The way we shop is rapidly changing and it's essential to understand not only how and where consumers are engaging with your products, but what their expectations are for your brand." said Fred de Gombert, chief executive, Akeneo. "The product experience that you design for your various online channels must first be consistent and second be continued through all the points where your consumers will be making their purchases and returns, be they digital or physical.”

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