European spending on technologies and services that enable the digital transformation (DX) of business practices, products, and organisations is forecast to reach $378 billion in 2022, according to IDC. Europe is the third largest geography for this spending, after the US and China.

Four industries will be responsible for nearly 44% of the $256 billion in European DX spending in 2019: discrete manufacturing ($39 billion), process manufacturing ($25 billion), retail ($26 billion), and utilities ($23 billion).

For European manufacturers, the top DX spending priority is smart manufacturing. IDC expects the industry to invest more than $27.6 billion in smart manufacturing next year along with significant investments in digital innovation ($8.8 billion) and digital supply chain optimisation ($5.5 billion).

In the retail space, the leading strategic priority is omni-channel commerce, which translates to nearly $5.0 billion in spending for related platforms and order orchestration and fulfillment.
Meanwhile, the top priority for the utility industry is digital grid, which will drive investments of more than $13.6 billion in intelligent and predictive grid management and digital grid simulation.

IDC predicts the largest investments in DX use cases across all industries in 2019 will be freight management ($11 billion), autonomic operations ($7 billion), robotic manufacturing ($8 billion), and intelligent and predictive grid management ($12 billion).

European manufacturing companies are increasingly adopting innovation accelerator technologies, notes IDC. The sector is introducing innovation-enabled production processes, advanced asset and inventory management, and new sales models based on IoT, robotization, artificial intelligence, machine learning, and 3D printing. IoT data utilization efforts has repositioned manufacturers in the value creation chain and transformed entire industrial ecosystems.

European retailers are also running fast in the DX race, with the aim of gaining a competitive advantage, while the non-DX players are confined to a shrinking addressable market, says IDC. European retailers will increasingly leverage technology to renovate their business models, deliver innovative services, and enhance customer experience (CX), it says.

From a technology perspective, hardware and services will account for more than 78% of all DX spending in 2019. Services spending will be led by IT services ($43 billion) and connectivity services ($25 billion), while business services will post the highest growth (19.8% CAGR) over the five-year forecast period. Hardware spending will be spread across several categories, including enterprise hardware, personal devices, and IaaS infrastructure. DX-related software spending will total $55 billion in 2019 and will be the fastest-growing technology category with a CAGR of 18.1%.

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