British supermarket chain Waitrose has announced it is using a suite of AI tools to create a more personalised shopping experience for its customers.

The retailer has partnered with Netcore Unbxd for the technology roll out, which aims to improve online search and browsing for consumers visiting its website.

The new technology will use data based on past customer buying patterns and behaviours, including search and browsing habits, favourite products, and brand choice.

The retailer is also using AI-based tools to automate the search process by providing relevant results for more complex searches. For example, if a customer searches for ‘drinks for teetotallers’ then the search results will display a range of alcohol-free drinks for the customer to browse through.

“We know that our customers are busy and have lots of demands on their time - they need to be able to quickly and easily fill their online shopping trolley with minimal effort,” said Laura Burbedge, director of online, Waitrose.

She added: "We look forward to being able to help customers with meal planning too - e.g. if they search for ‘what goes well with steak?’, we will be able to provide useful suggestions to help their shopping experience.”

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