Vodafone has announced a new partnership with social media firm Meta to improve network capacity for mobile customers, allowing them to view more high-quality short videos.

Eleven countries in Europe including Greece, Romania and the UK will benefit from the move, which was implemented at the beginning of June this year.

Following a three-week trial in the UK in April 2024, the companies said they recorded a “meaningful reduction” in network traffic for Meta applications across Vodafone’s mobile network.

Vodafone said it improved capacity at some of the most popular 4G and 5G sites such as busy shopping centres and transport hubs.

The partnership added that it are looking to work with all players in the ecosystem to improve the use of network resources and will continue to work together to keep applications “free of congestion”.

“Meta’s willingness to optimise the delivery of video for its applications leads the way for a more efficient use of existing network resources,” said Alberto Ripepi, chief network officer at Vodafone. “Vodafone and Meta have implemented these optimisations across Vodafone’s European markets and intend to continue collaborating to foster additional efficiencies.”

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