John Lewis has announced the appointment of Dom McBrien as its chief digital & omnichannel officer, a role that will sit on the company’s management board.

McBrien has over 20 years of digital transformation experience. He joins John Lewis from Glanbia Performance Nutrition where he worked as global president for direct to consumer. McBrien has also previously held the role of chief executive at Body&Fit.

Additionally, McBrein spent two years working as multichannel trading director for Marks and Spencer and spent over two years as director of multichannel at New Look.

He has also held senior positions at Arcadia, The White Company and Microsoft.

John Lewis said that the appointment further strengthens leadership across the business, adding that the move forms a critical part of its digital transformation and omnichannel ambitions.

In his new role, McBrien will report to Peter Ruis, managing director of John Lewis.
He will take up the role at the beginning of October.

"I’m delighted to appoint Dom as our chief digital & omnichannel officer,” Ruis said. “His extensive experience and proven track record in digital transformation will be invaluable as we continue to strengthen our digital leadership and deliver on our significant omnichannel ambitions."

Earlier this week, John Lewis announced it is introducing 100 additional menswear and womenswear labels in a move designed to lift clothing sales as the partnership presses on with a wide-ranging turnaround.

The department store chain already carries roughly 650 brands but plans to weave in fresh names across price points, from luxury heritage house Mulberry, which is supplying an exclusive range of 25 bags and accessories, to Japanese outdoor specialist Snowpeak and Newcastle designer Nigel Cabourn’s parkas. New premium labels Akyn, By Malene Birger and Iro will also arrive on shop floors and online.

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