Amazon is the world’s most valuable tech brand, and while Samsung has fallen in brand value, Chinese brands Huawei and WeChat are growing, according to a new report.

British marketplace OnBuy.com (https://www.onbuy.com) analysed the Global 500 report to discover the 8 most valuable tech brands in the world 2019, ranking Amazon in the lead, with a brand value of $187,905 billion. In the last year, Amazon grew by nearly 25%; over $30 billion more than Apple in second spot ($153,634 billion; a 5% change on 2018.)

In third place is Google ($142,755 billion; a 18.1% change on 2018), followed by Microsoft with a brand value of $119,595 and a change of 47.4% on 2018. Outside of the US, South Korea’s Samsung lands in 5th place and is worth $91,282 million, falling by 1.1% on 2018 figures.

Chinese brands Huawei ($62,278 million) and WeChat ($50,707 million) land in 7th and 8th place. Both have seen remarkable growth on 2018 figures, with Huawei’s brand value growing by 63.7% in the last year, whilst WeChat’s rising by 126.2%.

American brand Facebook fills out the top 8, reaching 6th place, with a brand value of $83,202 million; an 8.7% change on 2018.

Brand Value is defined as the value of the trade mark and associated marketing IP within the branded business.

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