Shutterstock has announced it will offer enterprise customers full indemnification for the license and use of generative AI images on its platform.

The image database said it will fulfil indemnification requests on demand via human review with the intent to protect its customers against potential claims related to their use of generative AI images created and licensed on shutterstock.com.

“We’re at an inflection point in the use of generative AI technology as business professionals are seeking more assurance around their rights to legally use AI-generated content, and creators of original content want to ensure their work is fairly licensed for use,” said John Lapham, general counsel at Shutterstock.

Lapham continued: “We have always sought to manage risk for our customers and are uniquely positioned to bring a commercially viable image generator to market and indemnify its outputs, because of our relationship with artists and intimate understanding of the complexities of licensing.”

Previously announced during its Shutterstock Showcase in May, the company has already indemnified images for a leading television network’s series.

Jeff Cunning, vice president of product at Shutterstock said at the time: “This is a critical advancement, not just for our platform, but for the industry as creatives and business professionals alike can use the AI content generated on our platform for any purpose, whether it’s commercial or personal, without worrying about copyright infringement or ethical issues.”

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