Salesforce has said that it plans to invest $4 billion in the UK over the next five years.

This marks an increase in investment for the company, with its previous five year commitment in 2018 standing at $2.5 billion.

US-based Salesforce said that its decision making is informed by strong demand for digital transformations and artificial intelligence (AI), adding that “continued investment in the UK will drive innovation and support its growing customer base.”

The news will be seen as a boost to the UK’s tech industry, after Microsoft and Activision Blizzard panned the country as a bad place to do business in the wake of the Competition and Markets Authority’s decision to block their $69 billion deal.

UK prime minister, Rishi Sunak commented on the news, saying: “Salesforce’s major investment in its UK business over the next five years is a ringing endorsement of our economy. It will strengthen the company’s UK presence, increasing capacity, as well as creating vital jobs, reinforcing our position as one of their largest markets outside of the US.”

Marc Benioff, chair and chief exec at Salesforce added: "The UK is home to some of the world's most incredible, innovative companies, and we're thrilled to work together with them to drive the next wave of digital transformation in this new AI era."

Share Story: