Reddit, the self-described ‘front page of the internet’, has drawn up plans to launch its initial public offering (IPO) in March, a report from Reuters claims.

The company, which has been eyeing an IPO for more than three years, would represent the first public offering from a social media company since Pinterest in 2019.

It filed confidentially for its IPO in December 2021 but there had been little sign of movement until now, with the company said to be planning to make its public filing in late February and complete its IPO by the end of March.

The plan however could be pushed back, with it unclear how Reddit users will react to the IPO. Redditors in recent years have famously catapulted a number of meme stocks to record valuations, with users rallying around companies like GameStop and cinema chain AMC.

Users however have been highly critical of Reddit’s recent direction under chief exec Steve Huffman, who also co-founded the site. The company last year decided to start charging companies to access its application programming interface (API), a move which led to the shuttering of popular Reddit client AlienBlue and many high-profile forums – or subreddits – staged ‘blackouts’ in protest.

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