MindFolio launches community engagement platform
Written by Peter Walker
Real estate consultancy MindFolio has launched LociLab, a community engagement platform for consumer insights to help shape the development of the public realm.
Through an online community, LociLab engages users in the early stages of planning, obtaining local public opinion via daily polls, topical discussion on message boards and integrated surveys, to provide a deeper understanding of consumer demographics and psychographics.
The data is considered by MindFolio’s analysts to provide its public sector clients with a unique insight into the needs, aspirations and challenges of their local community.
Working with local authorities, councils, developers and landowners, MindFolio provides data intelligence to ensure that public developments are purposeful, efficient and future-proofed.
MindFolio has master-planned communities including the regeneration of Birmingham city centre, the redevelopment vision for Westgate Oxford and the world’s first walkable mixed-use city centre in Dubai.
Karl Kalcher, managing director of MindFolio, commented: “We are delighted to announce the launch of LociLab – a community platform, hosted digitally, which responds to a pressing need for increased, data-centric public consultation throughout the planning process - it ‘gives voice’ to the local community, whilst providing profound insights to local government commissioners.
“Our aim is to help our public sector clients build environments that stimulate and shape strong communities and have at their heart a profound sense of place and purpose.”
MindFolio has clients including Land Securities, Lendlease, AXA, Grainger, Hammerson, Abu Dhabi Investment Authority and Dubai Holdings.