Meta-owned Instagram will release ‘Threads’, a new social media platform with a similar format to Twitter, this Thursday.

Now available for pre-order on Apple’s app store, Threads will roll out in the US on 6 July and the rest of the world the following day.

News of the app’s imminent release was first uncovered by developer Alessandro Paluzzi, who found the app listed on Google’s Play Store. Potentially leaked in error, the app is no longer available on Google’s store, but Paluzzi shared some screenshots of the store listing via Twitter.

Meta has since published a banner on Twitter officially announcing Threads’ release date.

The Play Store listing described Threads as a place where communities come together to discuss everything from the topics you care about today to what’ll be trending tomorrow.

According to the screenshots, users will be able to sign into Threads through Instagram, with the interface appearing similar in style to Twitter, with users able to post ‘threads’ and have other users respond to them.

However, it is not yet clear, whether Threads will impose the likes of character limits on its posts as Twitter does.

The news follows Twitter chief executive Elon Musk imposing limits on the amount of posts users could read per day.

Musk subsequently said this was a "temporary measure" to address extreme levels of data scraping on the site.

"Almost every company doing AI, from start-ups to some of the biggest corporations on Earth, was scraping vast amounts of data,” Musk said.

The measure dismayed Twitter users while Musk recently announced it would be restricting use of its previously free dashboard tool Tweetdeck in 30 days.

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