Google announces job cuts at Waze maps app

A decade after acquiring mapping app Waze, Alphabet-owned Google has announced job cuts at the company.

On Tuesday, Google confirmed that it is cutting jobs at Waze as it looks to merge its advertising system with Google Ads technology. Google did not give details on the number of layoffs at Waze, which it acquired in 2013 for $1.3 billion.

The company previously in December said that it would merge Waze and Google Maps teams in an effort to consolidate processes in the Google Geo division. This division is made up of Google’s portfolio of real-world mapping products including Google Earth, Google Maps and Street View.

In a statement, Google said: "In order to create a better, more seamless long-term experience for Waze advertisers, we've begun transitioning Waze's existing advertising system to Google Ads technology. As part of this update, we've reduced those roles focused on Waze Ads monetisation.”

An internal email seen by CNBC from Chris Philips, vice president and general manager of Google Geo, added that Google will notify advertisers and partners about the shakeup today.

Elsewhere, the top executive at Google's Brazilian business said that the company is looking to avoid 'perverse' regulation in the country. A proposed bill commonly referred to as the Fake News Law would put internet companies, search engines and social messaging services under extra pressure to root out illegal material on their platforms under the threat of heavy fines.

Fabio Coelho, vice president of Google Inc and Google Brazil director, said that the company is not against regulation of digital platforms but encouraged a dialogue between tech firms and lawmakers.

    Share Story:

Recent Stories


Bringing Teams to the table – Adding value by integrating Microsoft Teams with business applications
A decade ago, the idea of digital collaboration started and ended with sending documents over email. Some organisations would have portals for sharing content or simplistic IM apps, but the ways that we communicated online were still largely primitive.

Automating CX: How are businesses using AI to meet customer expectations?
Virtual agents are set to supplant the traditional chatbot and their use cases are evolving at pace, with many organisations deploying new AI technologies to meet rising customer demand for self-service and real-time interactions.