Deliveroo has launched a new feature on its app to allow customers to top up takeaway orders with grocery items without having to place a new order.

The company said that the move, which is already a feature on Uber Eats, comes after it noticed that many customers on the app place a second order within minutes of their first.

When a customer places their order with a restaurant on the app, the order tracker page now allows them to add other items from a nearby Deliveroo grocery partner within the next 10 minutes.

Deliveroo said that the feature has been made possible by the latest innovations in the platform's technology capabilities, adding that it continues to invest in "world-class technology".

Following a trial in London, the new feature will now be rolled out across the capital, Bristol, Brighton, Cambridge and Manchester by the end of the year via the app's grocery partners including Coop, Sainsbury’s, Waitrose and Morrisons through Deliveroo’s HOP service.

“We are passionate about creating the ultimate food experience for our customers and now, through our cutting-edge tech, they can create their perfect takeaway order," said Carlo Mocci, chief business officer, Deliveroo. "Be it combining their favourite restaurant dishes with prepping for the day ahead with tomorrow’s breakfast snacks, or making sure they have snacks and popcorn to get them through movie night, the new top-up feature lets us deliver that great food experience all at once.”

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