Credit reporting agency TransUnion launches AI data tool

TransUnion, the US consumer credit reporting agency, has launched a new AI-driven tool designed to help financial institutions manage their data.

The platform, called OneTru, connects separate data and analytic assets for credit risk, marketing, and fraud prevention.

AI capabilities use graphs to improve identity resolution for fraud cases by linking structured data like traditional offline identities to unstructured data, including behavioural information and device properties.

TransUnion says this will enable users to identify fraudsters at a higher rate.

The platform also enables data collaboration between TransUnion technology and customer data.

"TransUnion has brought together the complementary assets we have built and acquired in recent years to streamline data access and maximise the speed and quality of analytics and the decisions they drive,” said Chris Cartwright, president and chief executive, TransUnion. “OneTru is increasing the pace and breadth of our innovation and enabling the next generation of insight-driven solutions for fraud, risk and marketing, while helping our customers more quickly adapt to changing regulations.”



Share Story:

Recent Stories


The future-ready CFO: Driving strategic growth and innovation
This National Technology News webinar sponsored by Sage will explore how CFOs can leverage their unique blend of financial acumen, technological savvy, and strategic mindset to foster cross-functional collaboration and shape overall company direction. Attendees will gain insights into breaking down operational silos, aligning goals across departments like IT, operations, HR, and marketing, and utilising technology to enable real-time data sharing and visibility.

The corporate roadmap to payment excellence: Keeping pace with emerging trends to maximise growth opportunities
In today's rapidly evolving finance and accounting landscape, one of the biggest challenges organisations face is attracting and retaining top talent. As automation and AI revolutionise the profession, finance teams require new skillsets centred on analysis, collaboration, and strategic thinking to drive sustainable competitive advantage.