Bershka, the Spanish fashion retailer owned by Inditex, has launched a virtual fitting room to reduce return rates on its online platform.

The fashion retailer has partnered with 3DLOOK to provide the new feature, called YourFit, which provides “highly accurate” size and fit recommendations as well as a virtual try-on experience.

Customers can now choose an item on the Bershka platform and click on a “See how it fits me” widget to be voice-guided in real-time through a camera-based process.

Using a front and side photo of the customer, the solution’s precise 3D mapping technology and size recommendation engine then offer instant feedback on what size would fit best and provide what the tech company describes as a "highly accurate and photorealistic virtual try-on experience".

The move aims to reduce return rates for the brand, boost conversions and sales by eliminating the sizing guesswork online shoppers face, and provide interactive shopping experiences for "young tech-savvy consumers".

"We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today," said Bershka's e-commerce department. "We selected 3DLOOK due to its track record of delivering results for leading fashion brands, and — given the team’s willingness to go above and beyond to assist us during the setup — we’re confident this partnership will help us to achieve our goals."

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