Amazon Web Services, one of the retail giant’s largest areas of business, on Tuesday announced a major change to its pricing structure, stating that customers who want to transfer their data to another cloud service provider will not have to pay any network fees globally.

The change is in line with the European Union’s incoming Data Act which will force cloud providers to make it easier for customers to switch to competitors. The change will be implemented globally, AWS said.

Fees such as those previously charged by Amazon to switch between providers have been the focus of increasing criticism for stifling competition. The UK’s market regulator Ofcom has asked the Competition and Markets Authority to investigate Big Tech firms Amazon, Microsoft and Google over their dominance of the country’s cloud market.

Alphabet-owned Google Cloud recently removed its fees to swap providers, but the division’s head of platform Amit Zavery warned in a blog post that “making it easier for customers to move from one provider to another does little to improve choice if customers remain locked in with restrictive licences.”

Elsewhere, AWS has made other significant announcements so far this year surrounding infrastructure. This week, the company announced plans to launch an infrastructure region in Saudi Arabia, and recently announced similar plans for Mexico and Japan

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