UK technology firm ASI Data Science has launched new artificial intelligence (AI) brand called Faculty, aimed at helping companies to harness machine learning.

In addition to offering business customers AI-driven strategy, skills and software services, Faculty has been appointed to run a cross-government AI adoption review to identify areas in which government departments should be investing in AI.

The appointment, which was announced in the Autumn 2018 Budget, will see Faculty work with the Office for Artificial Intelligence (OAI) and Government Digital Service (GDS) to identify the most significant opportunities to introduce AI across government, with the aim of increasing productivity and improving the quality of public services.

Founded in 2014 by Marc Warner, Angie Ma and Andy Brookes, Faculty has worked with with organisations including easyJet, BBC, Siemens, The Home Office and Tesco to apply AI in the real world.

The announcement of the new brand identity for ASI Data Science comes after it penned commercial deals to lead AI projects with Travix, Aecom and Fullbeauty Brands.

Chief executive and co-founder Warner said: “We hear a lot of talk about the potential of AI, but the industry now needs to focus on less talk and more real world deployments to get value out of the technology.

"Rebranding to Faculty means we now have a name and identity that matches our vision for AI and better represents the work we do as we enter our next phase of growth.”

Faculty said its new name would be important as it looks to double staff numbers in 2019 and continue its revenue trajectory of doubling growth on an annual basis, whilst expanding into overseas markets.

The company conducts research programmes into AI safety and has worked with the Transatlantic Commission on Election Integrity to develop tools to identify so-called "deep fake" synthesised audio and video recordings of public figures designed to influence public opinion around elections.

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