Video messaging platform Zoom has partnered with Buy Now, Pay Later (BNPL) firm Klarna.

Under the new partnership, the users of Zoom Workspace in the US, Sweden and Germany will now be able to pay for services using pay later options. Customers in 13 countries in Europe will be able to use pay now from Klarna.

Klarna said the partnership expands the reach of both companies in Europe and allows more people to stay connected in the current digital-first work environment.

The company added the move will expand its network growth as more users adopt its payment offerings to access Zoom’s premium services, expanding both platforms’ ecosystems through increased user acquisition.

Klarna said it estimates the that the global subscription market will hit $1.5 trillion by 2025, adding that it aims to be a key partner for companies looking to scale their subscription businesses.

Zoom is the latest major brand to roll out Klarna's services simultaneously in multiple countries, following multi-market launches with Airbnb and Uber.

“We’re excited to team up with Klarna to offer greater financial flexibility to our customers,” said Wendy Bergh, general manager, online business at Zoom. “Removing the burden of upfront costs will allow our customers to focus on what truly matters in their lives or businesses while benefiting from Zoom’s AI-first work platform.”

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