UK-based PropTech startup Residently has raised £7 million in seed funding from Felix Capital, LocalGlobe and A/O PropTech, along with a number of existing angel investors.

The investment will be used to grow engineering and product teams, as well as to help build out Residently’s rental portfolio in London and New York.

On the product side, several extra services will also be added to the company’s Living platform, which offers things like cleaning and ironing, storage, contents insurance and furniture rental.

The business is aiming to create a platform to improve the rental experience, letting people search for properties, arrange viewings, take virtual tours, fill in forms, submit references and pay deposits via a mobile app.

Broadband and other utilities can be set up in advance and Residently promises flexible move in dates, as well as add-on services including help with moving, storage, furniture rental, cleaning and digital locks.

For landlords, Residently offers a property management service for viewings, paperwork, property maintenance and renewals. It will also individually style and furnish a property to help potential renters visualise how their home could look.

Co-founder and chief executive Tom Allason, who previously founded Shutl before selling it to eBay, explained that his company competes for supply with estate agents, as well as to a lesser extent serviced apartment providers, who are taking residential properties off market.

“We look at the renter as our customer rather and seek to develop that relationship over multiple tenancies and properties which we can monetise with services,” he added.

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