Wellness brand Therabody has launched an interactive window experience at luxury department store Harrods as part of its 'Tech Month'.

A QR-controlled interactive screen, developed by Outform, sits at the centre of the display surrounded by LED lighting for a "dramatic night-time impact".

The company describes the window display, which is located along Harrods’ Brompton Road frontage, as an immersive and interactive experience that “passers-by can control from their phone” to discover more about the brand and its product range.

The display showcases four of the retailer's products, including its "super luxury" at-home LED therapy mask that couples red and blue light with vibration therapy.

Passers-by can choose one of three "stories" and as they watch the content, the relevant product categories light up in the window display - red for beauty, white for wellness, and blue for performance.

This is accompanied by a mobile landing page which links to the Harrods online store and a call for consumers to visit the brand's concession in-store.

“Outform have worked with us to develop a brilliant talking moment for shoppers; something they can enjoy and engage with on their trip to Knightsbridge,” said John Solomon, CMO at Therabody. “Harrods Tech Month is an unmissable opportunity to harness the power of technology to create something out of the ordinary; Outform has risen to the challenge and given us a powerful platform to bring the Therabody brand to life and communicate what makes us unique.”

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