Shoezone has launched a new app as the shoe retailer is turning its focus to omnichannel retailing.

The company says that the new platform has revamped the online user experience with a number of new features, including a wish list and an interactive returns portal.

The technology, designed in collaboration with mobile app developers Sipe & Tap, offers a filtering function that is also available on the retailer's website, allowing customers to search for items and promotions and making it easier to find specific items.

It also offers new loyalty benefits, including exclusive discounts and express delivery services such as free next-day delivery with ‘order tracking’ options and no minimum spend, with options to return products within 12 months from the date of purchase.

“It’s exciting to officially launch our Shoezone app and ensure all shoppers have easy access to affordable footwear,” said a spokesperson for Shoezone. “We believe it’s our responsibility to ensure customers have the same outstanding shopping experience that you’d expect in a Shoezone store.”

The launch of the new app comes as data shows that mobile commerce accounted for more than half of all online retail sales globally last year, Shoezone said.

The retailer added that the app has been well received by customers, with a 17 per cent higher conversation rate than email.

Shoezone rolled out free next delivery for all orders made on its website last Summer.

Shoppers now have access to a selection of own and name-brand styles, all
available to be delivered the following day at no extra charge, with no minimum spend, seven days a week.

Shoezone can also order items for next day home delivery from the store if their size is out of stock.

At the time, the company said the move means its online platform is leading fellow budget retailers, with Deichmann and Pavers charging £4.99 and £5.49 for express delivery respectively.

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