Shake Shack, the popular American fast-food chain, has partnered with Serve Robotics to introduce autonomous sidewalk robot delivery for select customers in Los Angeles.

The service will be available through the Uber Eats platform, marking a significant step in the expansion of robotic delivery options in urban areas.

Serve Robotics, a leading autonomous sidewalk delivery company, will deploy its AI-powered robots to deliver Shake Shack orders placed via the Uber Eats app. This collaboration builds upon Serve's existing relationship with Uber Eats, which has been offering autonomous deliveries in Los Angeles since 2022.

Touraj Parang, president and chief operating officer of Serve Robotics, expressed enthusiasm about the partnership, stating, "We are excited to add another national merchant like Shake Shack to our platform. Today's announcement highlights the value of Serve's world-class strategic partnerships as we work to expand our geographic footprint and deploy 2,000 robots across the US in 2025."

The autonomous delivery robots offer several key features, including efficient route planning, secure and contactless delivery, and eco-friendly operation. Equipped with advanced GPS technology and artificial intelligence, the robots can safely navigate urban environments while avoiding obstacles.

Steph So, senior vice president of digital experience at Shake Shack, commented on the collaboration, saying, "In line with our vision of enlightened hospitality, this partnership highlights our commitment to leveraging innovation to enhance guest experiences both in and out of Shack."

The initiative aligns with Uber's broader strategy to integrate autonomous technologies into its food delivery and ride-sharing operations. Noah Zych, global head of autonomous mobility and delivery at Uber, noted that Serve's technology offers merchants and consumers a futuristic experience with greater affordability, reliability, and convenience.

This partnership represents a significant development in the rapidly evolving landscape of food delivery, as restaurants and technology companies seek innovative solutions to improve efficiency and reduce costs. As the trial progresses in Los Angeles, it may pave the way for wider adoption of autonomous delivery robots in urban centres across the United States.

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