Scale AI has chosen London for the site of its first European headquarters.

The US AI company provides data generation for model builders and helps enterprises and governments adopt and fine tune custom large language models.

The UK office will act as the company’s centre of operations in Europe. Scale AI said the move represents a “multi-million pound” investment.

The company added that a specialist workforce of over 50 specialist engineers and software developers will be based in the UK.

Speaking about Scale AI’s decision to choose London as its headquarters, deputy prime minister Oliver Dowden said: “This is a further vote of confidence in the UK as Europe’s AI hub and a leading global destination for AI innovation and investment. The government is determined to seize the huge opportunities that AI offers to transform public services for the better, working with some of the world’s most innovative companies, such as Scale.”

The company will recruit local talent as well as deploy specialist engineers from the US.

“The UK has long been a hotbed for technology, talent, and diverse ideas, which is why we’re proud to establish roots here,” said Alexandr Wang, founder and chief executive of Scale AI. “When I attended last year’s UK AI Safety Summit, it was clear that the country’s leaders and policymakers are engaging thoughtfully with the AI industry, and we look forward to our continued partnership to advance technological progress throughout the region.”

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