Pinterest has formed a new advertising partnership with Tesco's media arm.

Tesco Media and Insight Platform said that the move will give British Consumer Packaged Goods (CPG) brands access to Tesco customers that are looking for inspiration on the image sharing platform, while the company will also use Tesco Clubcard data and analytics from its partner dunnhumby to create personalised ads.

Tim Woollias, sales director for Pinterest UK said that customers want to hear from brands, claiming that "ads actually enhance the user experience, rather than detract from it."

"This new partnership will enable thousands of brands to connect with Tesco customers who are seeking inspiration on Pinterest, serving them with the very ideas and products they’re already looking for," he continued.

Tesco Media says that advertisements on Pinterest, which currently has 17 million monthly active users in the UK, earn twice as much return on ad spend when compared to other social media platforms.

“We’re really excited to launch another new innovative partnership, this time with Pinterest, which will give CPG brands more opportunity to reach shoppers at the vital consideration stage,” said Stacy Gratz, managing director, Tesco Media. “A winning combination of Pinterest’s audience and Tesco’s Clubcard data means brand marketing teams can reach shoppers at scale, whether they’re browsing for new recipe inspiration or looking for the latest baking trends.”

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