Mark Zuckerberg has announced that Meta’s new platform ‘Threads’ reached 10 million signs ups during the first seven hours of its launch.

The Play Store listing described Threads as a place where communities come together to discuss everything from the "topics you care about today to what’ll be trending tomorrow".

Users can sign into Threads through Instagram, with users able to post ‘threads’ and have other users respond to them on an interface similar in style to Twitter.

When asked whether Threads will become bigger than Twitter, the Meta chief executive and founder, who already has 742,000 followers on the platform, said: “It'll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn't nailed it. Hopefully we will.”

The news follows Twitter chief executive Elon Musk imposing limits on the amount of posts users could read per day.

Musk subsequently said this was a "temporary measure" to address extreme levels of data scraping on the site.

"Almost every company doing AI, from start-ups to some of the biggest corporations on Earth, was scraping vast amounts of data,” Musk said.

The measure dismayed Twitter users while Musk recently announced it would be restricting use of its previously free dashboard tool Tweetdeck in 30 days.

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