UK subscription app Glorify has raised $40 million in a Series A funding round.

The London-based app was founded in 2020 by British entrepreneurs Ed Beccle and Henry Costa and has around 250,000 daily users, mostly in the United States and Brazil.

Glorify offers Christianity-based content to subscribers including inspirational quotes, worship routines, and short Bible extracts.

The round was led by Andreessen Horowitz, with participation from SoftBank Latin America Fund, K5 Global and celebrity individual investors including Kris Jenner, Corey Gamble, Michael Ovitz, Michael Bublé, Jason Derulo, and the founders of Candy Crush.

The company said the new funding will be used to help scale its operations, expand its team internationally, create new content, and further evolve the apps features.

"The Christian community is both incredibly social and global, but has historically been underserved by new technologies,” said Connie Chan, general partner, Andreessen Horowitz. “Glorify is changing this with a best-in-class mobile app featuring individual and community-driven experiences, designed specifically for the Christian community.”

She added: “We're excited to support Ed and Henry and the entire Glorify team as they continue innovating on the product, growing their exclusive content library, and connecting Christians in new markets around the world."

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