Just Eat forms partnership with Iceland

Just Eat has entered a new partnership with Iceland, which will see the platform provide delivery services across 200 sites by the end of April.

The service – which gives users access to over 5,000 products – will be available in a number of locations, including London, Manchester, Belfast and Leeds, with plans to roll out to other cities later in the year.

Just Eat is now delivering groceries across 2,500 UK sites in total after securing a number of partnerships with supermarkets, including Co-op last year and Sainsbury's in January.

"Our partnership with Iceland is another big step in our grocery delivery journey in the UK, bringing even more convenient grocery options to our customers," said Amy Heather, director of strategic accounts, Just Eat. "Iceland is a brand that champions local communities with stores on high streets across the whole UK and we’re excited to partner with them to deliver groceries to meet the demands of even more households looking for fast, convenient grocery options."

Just Eat, which describes itself as the largest food delivery platform in the UK, already has partnerships with Asda, Spar, Booker – part of Tesco – and Getir.

Just Eat partnered with Getir in November, revealing that the company's groceries would be listed on its platform but that items would be delivered by Getir couriers.

Earlier this month Just Eat announced a loss of €5.7 billion, blaming it on impairment losses associated with the company’s buyout of Grubhub.

At the time, it added that these losses were largely driven by macroeconomic factors, including increasing interest rates.

Despite Just Eat only having completed the purchase of the US food delivery platform in 2021, last year it was reported that the company was already considering the sale of the brand due to a decrease in order numbers after the pandemic.

The figures also include a loss of of €275 million on its sale of its stake in Brazilian online food ordering app iFood.

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