Google ‘leads BigTech’ in future readiness

Google has been ranked the leading tech company in terms of overall future readiness.

The research from the Institute for Management Development (IMD) found that the search giant came in ahead of Amazon and Microsoft, who came in second and third place on the list, respectively.

The Switzerland-based Institute said it used data from 2010 to 2021 to rank publicly traded companies based on: financial fundamentals, investors’ expectations of future growth, employee diversity, research and development, early results of innovation, business diversity, and cash and debts.

Positions 4 to 8 in the list were filled by Facebook, AMD, NVIDIA, Netflix, and Alibaba, respectively.

Apple placed 9th on the list, despite its recent valuation of almost $3 trillion.

The Institute attributed Apple’s comparatively lower ranking to employee diversity, the company’s early results on innovation, and business productivity.

Sony came in last on the institute’s list at 28th place, with Dell taking the 27th place.

“Our predictive analytics provides intelligence for executives to recover from the recent economic blow and better respond to tomorrow’s disruptions – like Omicron – with lessons on how to thrive in the future,” said Professor Howard Yu, author of the Future Readiness Indicator at IMD. “In the UK, with the return of government work from home advice, lower ranking organisations which have not implemented the necessary changes would do well to observe and replicate their more successful industry counterparts.”

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