Cradlepoint hires for European expansion

Cradlepoint is speeding up its expansion into Europe with senior hires, investment in new teams and new product offerings.

The 5G wireless network edge solutions provider stated that it is aiming to win more customers across northern, central and southern Europe this year.

Evert Suur, previously head of channels for northern Europe at Forescout, has been appointed as area director for Northern Europe, responsible for driving the ‘go-to-market’ strategy in the Netherlands, Belgium and the Nordics.

Lorenzo Ruggiero joins as an area director for Southern Europe, having previously worked for Vodafone and French software company Infovista, where he was in charge of leading the enterprise market proposition. Based in Milan, he will lead customer satisfaction initiatives, partner relationships and revenue growth across Italy, Spain, France and Portugal.

There will be more new hire announcements for Central Europe in the coming months, according to a statement. In each region, a sales and support team will be built throughout 2020, with team leaders, sales engineers and business development executives being hired.

Cradlepoint’s strategy in Europe will be driven through third parties and partner programmes in each country, with the company actively recruiting partners across Europe as part of its expansion plan.

James Bristow, senior vice president for EMEA at Cradlepoint, explained: “We invented the wireless WAN/Edge movement and lead the industry - this will grow to a $5 billion market in EMEA by 2025 - but now it’s time to establish our presence in Europe and tap into the growing demand for mobile, branch and Internet of Things networks."

Amid the COVID-19 crisis, Cradlepoint has been rolling out new solutions to support the European market. The organisation has seen an increase in demand for products that can support pop-up healthcare environments, home working and retailers to onboard an influx of new staff quickly and securely.

    Share Story:

Recent Stories