Cisco has announced that it is buying IMImobile, a UK-based cloud communications services company, for $730 million.

Cisco will use IMImobile’s cloud communications software and services to deliver a comprehensive customer experience as a service.

The technology conglomerate said that following competition of the purchase, it will be able to offer customer-facing businesses with an end-to-end customer interaction management solution, along with the ability to drive faster and smarter interactions and orchestration throughout the lifecycle journey of the customer.

Cisco's Webex contact centre solution combined with IMImobile's software and services will use AI along the entire customer journey to create super agents and augmented frontline employees, provide the customer data needed to personalise interactions, and connect with customers in their channel of choice i.e. text, social or voice

"A great customer relationship is built on consistently enjoyable interactions where every touchpoint on every channel is an opportunity for businesses to deliver rich, engaging and intuitive experiences," said Jeetu Patel, senior vice president and general manager of Cisco's security and applications business. "We look forward to working with IMImobile to help create a comprehensive CXaaS solution for the market—one that gives businesses a platform to provide delightful experiences across the entire customer lifecycle journey."

Jay Patel, IMImobile chief executive added: “We are excited to join Cisco and become part of one of the world's leading technology companies as they seek to enable great customer experiences. We believe there will be a world of dynamic, always-on connections between global businesses and their customers and the combination of our respective technologies will enable to us make every interaction matter more for our clients."

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