Charlotte Tilbury, the British cosmetics brand, has launched its first-ever gaming collaboration.

The company has teamed up with action role-playing video game Genshin Impact to release two limited-edition beauty boxes which each contain exclusive co-branded merchandise.

The merchandise features Mona Megistus, the Astrologist, a popular character since the launch of the game in 2020.

From Wednesday, the Charlotte Tilbury x Genshin Impact beauty boxes will be available exclusively on charlottetilbury.com and Charlotte's Easy Beauty for You app in over 35 countries and regions.

A Genshin Impact redemption code for Primogems and other in-game bonuses will also be given for each purchase.

The "Starfell Treasure Box" includes some of the brand's skincare and complexion icons in travel size or deluxe samples.

The "Starry Miracle Box" comprises the company's award-winning Magic Cream moisturiser and full-sized skincare products.

"At Charlotte Tilbury, we are known for pushing boundaries and doing the unexpected, because the unexpected is where true innovation lies," said founder Charlotte Tilbury. "Gaming, like makeup, is a form of artistic expression, where creativity, community, fun and freedom come together!"

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