Marks & Spencer (M&S) has implemented new AI-driven tech to boost search performance across its product range.

The new technology, developed by Ocula Technologies, aims to create high quality, search optimised copy at scale to help customers find the right products faster.

Thomas Parkins, digital optimisation manager at M&S, said that the technology has helped it speed up how it optimises product copy for search, whilst still ensuring brand alignment.

“It means customers find what they’re looking for more easily and keeps us ahead in the competitive search landscape,” continued Parkins.

The move comes after the retailer recently announced the launch of a new supply chain partnership to help double the size of its food business.

M&S partnered with supply chain consultancy TMX Transform in October to support the development of its £340 million automated national distribution centre.

The new 1.3 million sq. ft facility, which will be based in Northamptonshire, is set to open in 2029.

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