British fashion retailer Lucy & Yak launches AI fitting tool

UK clothing brand Lucy & Yak is rolling out an AI platform to help its customers pick the right size when buying from the company online.

The technology, developed by True Fit, uses cross-market data from over 82 million shoppers and more than 20,000 brands to identify the best fit based on a customer's unique preferences.

“Enabling our shoppers to find the right size and fit, first time, is such an important part of our online buying journey – we want our customer experience to be easy, and for all customers to feel supported and confident when shopping our ranges, which is especially important when expanding into new locales or adding new sizing categories," said Sue Butterworth, head of technical and compliance at Lucy & Yak.

She added that the company is confident the move will help it reduce returns and operate more sustainability by removing some reverse logistics emissions.

Having already opened seven UK stores, including Brighton, Bristol and Manchester, Lucy & Yak recently expanded with a store opening in Cardiff.

The business, which has a combined social media following of more than 900,000 people, also has plans to open stores in the US.

Last year Shopify launched True Fit's AI tool across its e-commerce platform.

Merchants on the platform are now be able to connect their brand to True Fit’s Fashion Genome to support customers in finding the right size for apparel and footwear.

Share Story:

Recent Stories

Bringing Teams to the table – Adding value by integrating Microsoft Teams with business applications
A decade ago, the idea of digital collaboration started and ended with sending documents over email. Some organisations would have portals for sharing content or simplistic IM apps, but the ways that we communicated online were still largely primitive.

Automating CX: How are businesses using AI to meet customer expectations?
Virtual agents are set to supplant the traditional chatbot and their use cases are evolving at pace, with many organisations deploying new AI technologies to meet rising customer demand for self-service and real-time interactions.