Bloomingdale's has strengthened its omnichannel customer experience with the integration of a real-time inventory platform that links brand direct-to-consumer (DTC) websites with the US luxury department store’s in-store inventory.

The new technology, rolled out in collaboration with tech firm Lucky, aims to allow shoppers to instantly check in-store product availability while browsing the Bloomingdale's website.

The real-time inventory data platform allows customers to locate, purchase and receive products on the same day while browsing brand websites.

From a brand perspective, the move enables retailers to connect their customers with retail inventory, track conversions directly on their e-commerce websites, map retail sales to their online channels and gain more accurate insights into consumer demand.

With this move, the luxury retailer said it aims to create a more genuine omnichannel experience with the technology facilitating the way shoppers purchase premium products online and receive them through options that include same-day delivery.

The move comes as many retailers continue to expand their digital capabilities to enhance the omnichannel experience.

In August, Home Depot integrated its online and physical stores, offering services like buy online, pick up in-store and real-time inventory checks.

Other retail giants including Walmart and Best Buy have introduced AI powered real-time inventory management and live tracking systems for improved home delivery services and customer experience in recent years.

In November 2023, Walmart said it had invested in an AI-powered management system that positions products according to customer demand.

In August this year, Best Buy said it rolled out a new AI live tracking delivery system to improve the delivery experience for customers.

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