Apple, Disney, and IBM have pulled ads from X days after Elon Musk agreed with an antisemitic post on the platform.

Last week the billionaire X owner agreed with a post endorsing the ‘replacement theory’, an antisemitic, far-right conspiracy theory that falsely claims Jewish people are trying to replace white people with non-white immigrants to carry out a ‘white genocide’.

Musk responded to the post, which suggested that Jewish people are driving hate against white people, by saying that its content was “the actual truth”.

The decision for Apple and IBM to pull adverts on the site comes after Media Matters for America found that the social media platform was placing their ads next to content praising Adolf Hitler and the Nazi Party.

Over the weekend, Musk threatened to file a “thermonuclear lawsuit” against the media watchdog and everyone who “colluded in this fraudulent attack” on the company.

Musk also denied that he was antisemitic, describing media stories on the matter as “bogus”.

“Nothing could be further from the truth,” he wrote on X.

The row comes after the X boss reversed bans on controversial users including white nationalists, antisemites, and Islamophobes.

Media Matters for America also claims that X has paid extremists through its ad revenue sharing programme, including a $3,000 to a pro-Hitler and Holocaust denial account. It said that despite facing criticism, X has not suspended the account, which has nearly 100,000 followers.

The group added that X chief executive Linda Yaccarino, who joined the business earlier this year, has tried to stem the blow by saying that companies that advertise on the platform are "protected from the risk of being next to" toxic posts and claiming that stands against antisemitism.

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