Amazon was hit with a $886 million EU fine earlier this month after the e-commerce giant broke GDPR rules.

A report by Reuters said that the company processed data in violation of EU’s General Data Protection Regulation (GDPR.)

The Luxembourg National Commission for Data Protection (CNPD) imposed the record fine on 16 July.

Amazon said it strongly disagrees with the CNPD ruling.

“Maintaining the security of our customers’ information and their trust are top priorities,” said an Amazon spokesperson. “There has been no data breach, and no customer data has been exposed to any third party.”

The online marketplace intends to appeal the ruling.

“The decision relating to how we show customers relevant advertising relies on subjective and untested interpretations of European privacy law, and the proposed fine is entirely out of proportion with even that interpretation,” added the spokesperson.

According to GDPR, companies must obtain consent from people before using their personal data.

Amazon is not the only BigTech company to have received a fine like this. In December last year, France’s data privacy watchdog forced Google to pay €100 million for breaching its online advertising tracker rules.

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